Media & Marketing

The industry must either evolve its remuneration structures or risk systemic obsolescence

The WARC Creative 100 rankings, which aggregate results from the world’s most prestigious awards, crown the campaigns that didn’t just win trophies but shifted culture and bottom lines

The Ornico Retail Adspend & Trends report reveals a fundamental change in how South Africans shop — they’re hunting for specials across an average of four different stores

The most relevant brands today aren’t designing for enforcement; they’re designing for participation. Participation is identity-forming — and identity builds belonging

The upward trajectory is primarily driven by a structural shift toward the wealth management segment, which saw its brand value grow by 45% this year.

Preparing for the shift to agentic AI may be less costly and less mind-boggling than you think, which is good news because the time to start is now

This year, 46 US brands account for over 75% of the total Tech 100 value. Apple, Microsoft, Google and Amazon alone represent nearly 70% of that US value pool

SCOPEN Africa marked its 10th anniversary in South Africa by honouring the professionals and agencies who have defined the marketing landscape through a decade of sustained excellence

SPONSORED | WhyFive’s BrandMapp insights reveal Mzansi’s mid to top earners have quickly embraced AI, with relatively few worries about the tech’s potential downsides

Spending patterns reveal how telecom providers navigate the challenges of a a more competitive, high-tech environment

Unilever is pioneering a social-first demand model powered by an ‘army of creators’ — it now has an influencer network of 300,000

Coca-Cola recently announced that it is reinventing its marketing machine to be leaner, faster and — crucially — more digital

There is emerging consensus that AI-powered search isn’t just a new way to browse but is a significantly more powerful engine for conversion

The 2025 South African PR Measurement Landscape Report also shows that AI adoption has soared, moving from an emerging tool to a core operational component

To turn potential friction into a proactive partnership, business leaders need to evolve their mindset from ownership to contribution